SELF-PUBLISHING INCUBATOR
Ready to Finally Publish Your Book?
Publish a book with your own team of experts from the craft industry, so you can grow your business and share your expertise and your story without losing creative control or doing it all on your own.
Retain 100% of your copyright · 18 months of professional support
Closes September 30th
Don't Do It Alone
If you've been sitting on a quilting, knitting, or creative book idea but feel overwhelmed by the thought of actually publishing it, you're not alone.
The creative process is beautifully messy. You have the skills, the passion, and the vision to share. But staring at a blank page, wondering how to turn your expertise into a structured manuscript, can paralyze even the most driven artists.
You don't have to navigate the confusing world of editing, formatting, and launching by yourself. The Self-Publishing Incubator is here to help you move from stuck and uncertain to published and excited — without losing creative control or doing it all on your own.
You don't have to write your book alone, but you do have to start.
Book a Partnership Meeting →
THE INCUBATOR EXPERIENCE
What Is The Incubator?
Designed specifically for quilting, knitting, and crafting teachers and pattern designers, this incubator gives you everything you need to turn your ideas into a clear, structured manuscript.
Clear Manuscript
Turn your ideas into a clear, structured manuscript that flows naturally and engages your readers from the very first page.
Expert Editing
Receive expert content and technical editing feedback tailored specifically for quilting, knitting, and craft instruction.
Print Formatting
Learn how to format and prepare your book for print, whether you plan to showcase it to a traditional publisher or release it digitally.
Launch Strategy
Market and launch your book with confidence and a clear promotional strategy tailored to your exact audience.
Business Integration
Integrate your book into your existing business model to establish authority and drive new revenue streams.
Future Momentum
Build lasting momentum to fuel future workshops, new digital offers, and physical products for years to come.
And best of all? You'll write and you can even publish your book on your terms, with your voice, keeping all of your copyrights, and with a team that understands the crafting world inside and out.
SUCCESS STORIES
Real Authors, Real Results
★★★★★
“I joined SPI for two reasons. First, I needed an accountability partner - someone to hold me to deadlines. That way I didn't keep moving the goalposts. Second, I needed someone to show me the ropes. I could have fumbled through and found my way. I have always been self taught. But wisdom took over and I realized the book was enough of a challenge and a guide through the process wasn't cheating. It is working smarter, not harder!
If you ever thought about writing a book but had no idea where to start - start with SPI. So far, I have a solid working draft of my book and the remainder outlined... that will be next month. I am already working on soft marketing while I am finishing. This feels so real! I even have the next book floating in my head.
What helped me the most was first and foremost - accountability, not like a nun with a ruler, but a workout buddy that keeps you going when you are tempted to quit. Second, providing excellent feedback to make the book more than an instruction manual - it's a journey that brings the reader with me. And finally - the marketing. They helped me overcome the ‘I don't want to be a pushy sales person’ to sharing wonderful news and getting people excited.”
Laureen Smith
Tourmaline & Thyme Quilts
Joined Oct 2025
★★★★★
“I joined SPI because I had a long-standing dream of writing a book, but I did not know how to turn that idea into a real, workable process. The program gave me the structure, guidance, and support I needed to finally move forward with confidence.
SPI changed how I think about writing a book by helping me let go of the idea that I needed to build it like a term paper, having it perfectly defined from the start. I came in unsure of my voice, my structure, and even how much of the book should be technical versus story-driven, but the process helped me see that I could develop the full vision first and then shape the pieces over time. Now I understand both the creative and practical side of writing much better, and I feel far more confident not only finishing this book, but approaching future books with a clearer process and much more trust in myself.
What helped me most was having a team that could sit with me through the messy middle without judgment. I came in with a strong feeling for the book and a rough sense of direction, but not a fully formed plan, and they helped me keep moving when I got stuck, overthought things, or needed time to explore. That mix of encouragement, practical guidance, and gentle accountability is what helped me turn early excitement into a real path forward and a draft in progress.
SPI makes the book-writing process feel possible. It offers real guidance, thoughtful support, and gentle accountability, so you are not left trying to figure everything out alone. For me, it helped turn something that once felt like a distant dream into a book that is truly in progress and a goal I now feel confident I will achieve.”
Christy Locke
Quilts Unlocked
Joined Oct 2025
THE COST OF PUBLISHING
The Middle Path
You could do it all yourself, but at what cost?
Many crafters try to self-publish on their own (SPI Founder Tori did!). What they don’t realize is how long it takes, or how scattered, expensive, and ineffective it can be without a clear plan or professionals to lean on.
You could hire it out separately or go to a traditional publisher, but both come with massive trade-offs. It's estimated that self-publishers spend anywhere from $8,000 to $15,000 just on editing and marketing support when they piece it together themselves.
You don't have to write your book alone, but you do have to start.
The Self-Publishing Incubator is designed to fill the hole that stands between traditional publishing and doing it all yourself. We bring specific industry support, accountability, professional editing, and marketing strategy together in one structured place.
The Scattered DIY Path
- Vetting & hiring independent editors ($3k-$5k+)
- Paying for piecemeal formatters ($2k-$4k+)
- Hourly rates for marketing coaches ($150+/hr)
- Managing all the disjointed pieces alone
The Incubator Way
All-in-one professional editing team included
18 months (or less!) of structured, guided strategy
Monthly 1:1 accountability to keep you moving
Keep 100% of your rights, voice, and royalties
Join The Incubator
FULL One-Time PAYMENT
$5,000
Get full access to the 18-month guided program, all editing support, coaching calls, and publishing tools.
FLEXIBLE PLAN
$287/mo
For 18 months, or when your book is complete. Stop payments the moment you're done.
HOW IT WORKS
Your Path to Published
From your first idea to a finished manuscript in your hands.
1. Partnership
Book a no-pressure call to review your book idea.
2. Contract
Sign up while keeping your Intellectual Property 100% yours.
3. Payment
Select a flexible plan, including month-to-month options.
4. Feedback
Help us curate the program to your specific crafting niche.
5. Publish
Write and publish your book with professional editing support.
EXPERT SUPPORT
Meet Your Team
A friendly, credentialed support system that understands the crafting world inside and out. We are your partner in the publishing journey.
Tori McElwain
Marketing Strategy & Accountability
With a Digital Marketing Cert and Master’s in Ed. and 24 years of quilting experience, Tori helps you build your strategy book step by step and launch with confidence.
Kaitlyn Fritsch
Tech Editor (Quilting)
Drawing from a background in scientific writing and professional experience writing and tech editing quilting patterns, Kaitlyn brings structural precision, professional standards, and clarity to your quilting patterns.
Whitney Steen
Tech Editor (Knitting)
With an MFA in Creative Writing, a background in graphic design and 25 years of knitting, and experience in publishing, Whitney ensures your patterns are error-free and uniquely yours.
CLARITY
Questions? We've Got Answers
We believe in a warm, transparent partnership. If you are wondering how the Incubator fits into your creative life, find your answers here. Still need clarity? Let's talk.
In regards to cost, what if I finish my book early?
Because this program incorporates live and personalized help, there are no refunds for the initial upfront payment or once a monthly payment is made; however, if you choose the month-to-month payment option, you can cancel your payment at any time. Example: if you choose month-to-month and finish your book in 10 months, you can cancel your payment plan at 10 months.
Is this self-paced or live?
It is a hybrid. You will work at your own pace but have monthly check-ins and a clear roadmap to keep you on track. There is structure and accountability — but also flexibility for real life.
Can you help me publish a different type of book?
Yes! While many of our participants write pattern books, we also support educational books, creative business books, memoirs, and hybrids — as long as you align with the craft space and are instructional, inspirational, or resource-driven. Ex. a Fiction Mystery Quilt BOM Book with stories and patterns combined, or like Andi Stanfield's book "Quilting on Video" for professionals looking to grow on YouTube.
Can I use a Chatbot, or AI in my published book?
No. Under current U.S. copyright law, works generated primarily by artificial intelligence without sufficient human creative input may not be eligible for copyright protection. We have an AI Use Policy clause in the Participant Contract that strictly limits any AI use in your published manuscript. We strictly enforce this policy to ensure you publish quality books in your authentic voice.
What if I do not finish my book in 18 months?
This program is designed with flexibility in mind. We expect real life to happen. That is why we include check-ins and accountability support to help you get back on track. However, if you need more time, you will be invited back after 18 months at a 40% discount as long as the Program is running.
Will you help me launch my book?
Yes! We will help you create a customized launch plan, prepare marketing materials, and connect with strategies like ARC readers, podcast outreach, shop partnerships, and more.
I've already written my book, can you help me publish it?
Yes! We will help you choose which self-publishing platform or printer is right for you, or help you create a pitch to approach traditional publishers. We can also provide editing support and marketing strategy support. We're here to support you at any stage.
We're Ready. Are You?
The Self-Publishing Incubator is an 18-month guided program for quilting and creative entrepreneurs who want to publish their own book—with professional editing, 1:1 coaching, publishing strategy, and a supportive team that truly understands your world.
No pressure, just a conversation about your book.
The Self-Publishing Incubator is your pattern, your guide, and your support team all rolled into one. We help you turn your book idea into a published reality without losing yourself in the process.
You retain 100% of your intellectual property, copyrights, and creative control. We are your partners, not your publishers.
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